Overview
Kleparz Mojave is a contemporary art gallery founded by the Mojave brothers, launching in Mexico City with a planned expansion to New York.
The scope covered strategic positioning, visual identity systems, digital platforms, and the structuring of editorial and event formats. The objective was to align curatorial intent, communication, and audience experience into a coherent, scalable institutional framework supporting long-term visibility and recognition.
The framework enables a relational, participatory engagement model across physical and digital touchpoints.
Kleparz Mojave │ 2025
Scope
Visual Identity System
Creative Direction (Launch Campaign)
Web & Digital Platform
Editorial Design
Print & Packaging






















Maria Yigouti is a creative strategist supporting long-term positioning and curatorial direction for contemporary galleries. Browse CV
© 2026 Maria Yigouti. All rights reserved.
Overview
Kleparz Mojave is a contemporary art gallery founded by the Mojave brothers, launching in Mexico City with a planned expansion to New York.
The scope covered strategic positioning, visual identity systems, digital platforms, and the structuring of editorial and event formats. The objective was to align curatorial intent, communication, and audience experience into a coherent, scalable institutional framework supporting long-term visibility and recognition.
The framework enables a relational, participatory engagement model across physical and digital touchpoints.
Scope
Visual Identity System
Creative Direction (Launch Campaign)
Web & Digital Platform
Editorial Design
Print & Packaging














































Maria Yigouti is a creative strategist supporting long-term positioning and curatorial direction for contemporary galleries. Browse CV
© 2026 Maria Yigouti. All rights reserved.