Overview

Kleparz Mojave is a contemporary art gallery founded by the Mojave brothers, launching in Mexico City with a planned expansion to New York.

The scope covered strategic positioning, visual identity systems, digital platforms, and the structuring of editorial and event formats. The objective was to align curatorial intent, communication, and audience experience into a coherent, scalable institutional framework supporting long-term visibility and recognition.


The framework enables a relational, participatory engagement model across physical and digital touchpoints.

Kleparz Mojave │ 2025

Scope

Visual Identity System

Creative Direction (Launch Campaign)

Web & Digital Platform

Editorial Design

Print & Packaging

For project inquiries get in touch at:
m.yigouti@gmail.com


Alternatively, complete the Inquiry form.

Maria Yigouti is a creative strategist supporting long-term positioning and curatorial direction for contemporary galleries. Browse CV


© 2026 Maria Yigouti. All rights reserved.

Overview

Kleparz Mojave is a contemporary art gallery founded by the Mojave brothers, launching in Mexico City with a planned expansion to New York.

The scope covered strategic positioning, visual identity systems, digital platforms, and the structuring of editorial and event formats. The objective was to align curatorial intent, communication, and audience experience into a coherent, scalable institutional framework supporting long-term visibility and recognition.


The framework enables a relational, participatory engagement model across physical and digital touchpoints.

Scope

Visual Identity System

Creative Direction (Launch Campaign)

Web & Digital Platform

Editorial Design

Print & Packaging

For project inquiries get in touch at:
m.yigouti@gmail.com


Alternatively, complete the Inquiry form.

Maria Yigouti is a creative strategist supporting long-term positioning and curatorial direction for contemporary galleries. Browse CV


© 2026 Maria Yigouti. All rights reserved.