Maria Yigouti
Gallery-focused creative and strategist developing editorial and curatorial frameworks for galleries seeking long-term positioning, audience development, and sustained cultural and market recognition across cross-platform initiatives and strategic art direction.
Experience
Creative Strategy Lead
Creative Strategy Lead
Creative Strategy Lead
Conceptualized multi-channel gallery identity and visual language.
Conceptualized multi-channel gallery identity and visual language.
Developed launch campaign materials across print, packaging, and digital formats.
Developed launch campaign materials across print, packaging, and digital formats.
Designed editorial and digital platforms supporting communication and audience engagement.
Designed editorial and digital platforms supporting communication and audience engagement.
Developed event concepts and contributed to the curatorial direction of the gallery’s launch.
Developed event concepts and contributed to the curatorial direction of the gallery’s launch.
Founder & Editor-in-Chief
Founder & Editor-in-Chief
Founder & Editor-in-Chief
Founded and run an editorial platform covering contemporary art across Africa and beyond.
Founded and run an editorial platform covering contemporary art across Africa and beyond.
Curate and produce editorial output: artist profiles, interviews, and critical features.
Curate and produce editorial output: artist profiles, interviews, and critical features.
Coordinate editorial collaborations and oversee the platform’s visual and editorial direction.
Coordinate editorial collaborations and oversee the platform’s visual and editorial direction.
Gallery Project Associate
Gallery Project Associate
Gallery Project Associate
Repositioned the gallery’s visual identity and delivered print and digital assets for 1-54 Marrakech.
Repositioned the gallery’s visual identity and delivered print and digital assets for 1-54 Marrakech.
Strengthened visitor engagement through on-site mediation and interpretive strategies.
Strengthened visitor engagement through on-site mediation and interpretive strategies.
Managed collector and collaborator databases to support outreach and institutional follow-up.
Coordinated production with photographers, videographers, and external partners across initiatives.
Coordinated production with photographers, videographers, and external partners across initiatives.
Prepared concept dossiers, artist presentations, and funding submissions in support of institutional partnerships.
Prepared concept dossiers, artist presentations, and funding submissions in support of institutional partnerships.
Independent Writer
Independent Writer
Independent Writer
Contributed to the editorial and exhibition-related narratives of galleries such as Perrotin (NYC), Southern Guild (Cape Town / LA), Galerie Tindouf (Marrakech), and ADA Contemporary (Accra).
Contributed to the editorial and exhibition-related narratives of galleries such as Perrotin (NYC), Southern Guild (Cape Town / LA), Galerie Tindouf (Marrakech), and ADA Contemporary (Accra).
Produce recurring editorial formats covering artists and cultural initiatives across Africa and Latin America for UP Magazine (NYC) and Mayí Arts (Paris / London).
Produce recurring editorial formats covering artists and cultural initiatives across Africa and Latin America for UP Magazine (NYC) and Mayí Arts (Paris / London).
Recent Publications
A curated selection of in-depth artist profiles, features, and reviews for international and independent platforms, examining contemporary art through its cultural, social, and civic registers.
Oversaw design execution, aesthetic direction, and spatial articulation for high-end residential projects.
Oversaw design execution, aesthetic direction, and spatial articulation for high-end residential projects.
Ganymēde Studios, Casablanca / Agadir – Project Manager, Upscale Residential | 2019 – 2022
Ganymēde Studios, Casablanca / Agadir – Project Manager, Upscale Residential | 2019 – 2022
Directed high-end residential projects, coordinating multidisciplinary teams, client relations, and project budgets.
Directed high-end residential projects, coordinating multidisciplinary teams, client relations, and project budgets.
Exhibition Assistant & Mediator
Exhibition Assistant & Mediator
Exhibition Assistant & Mediator
Supported venue build-out, installation, and coordination with curatorial and technical teams.
Supported venue build-out, installation, and coordination with curatorial and technical teams.
Provided on-site mediation and operational support during public programs and rehearsals.
Provided on-site mediation and operational support during public programs and rehearsals.
Technical & Design Proficiencies
Stack includes, among other tools, Framer, Figma, Adobe Creative Suite, and 3ds Max, applied to creative and strategic workflows.